Theyāre taking cereal to āNew Heights.ā
Football stars and brothers Travis and Jason Kelce will be taking on new roles off the field this fall ā in the cereal business.
The Superbowl Champions can add cereal co-creators of General Millsā Kelce Mix Cereal to their resumes.
5Jason and Travis Kelce can now add cereal co-creators of General Millsā Kelce Mix Cereal to their resumes.General Mills/Mega
After sharing their favorite cereals onĀ an episode of their podcastĀ last year, General Mills scouted the duo to put a product on shelves.
When asked about their favorite cereals during the fan Q+A portion of their podcast, Travis, 34, and Jason, 36, had the same cereals in their top three: Reeseās Puffs, Cinnamon Toast Crunch and Lucky Charms.
Luckily for General Mills, the company produces all three of those cereals, and the new partnership with the Kelces sees a first-of-its-kind cereal that combines all of its sugary goodness.
The limited-edition Kelce Mix cereal puts Cinnamon Toast Crunch, Lucky Charms and Reeseās Puffs into one box.
āIāve said that Iād eat a whole box of Reeseās Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,ā Travis said in a statement provided to The Post.
āWeād go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.ā
5The limited-edition Kelce Mix cereal puts Cinnamon Toast Crunch, Lucky Charms and Reeseās Puffs into one box.General Mills/Mega
To create the āmagically deliciousā breakfast combo, Travis and Jason attended General Millsā Cereal Training Camp, where they competed in challenges such as the Cinnadust sprayer and the Lucky Charms Marshmallow Mission.
āI take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke,ā Jason quipped. āThe only thing Travis and I know more about than football is cereal ā so weāre honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix.ā
A content series showcasing the brothersā time at training camp ā for cereal, not football ā will be coming soon for fans to enjoy, perhaps while eating their new cereal combo.
5To create the āmagically deliciousā breakfast combo, Travis and Jason attended General Millsā Cereal Training Camp.General Mills/Mega
āWho are we to argue with two of the best from the league? After some fan speculation, we are so excited to confirm that you can now eat and train like the Kelce brothers by getting your hands on the legendary lineup of cereals and watching all the fun from our Cereal Training Camp videos this football season,ā Brandon Tyrrell, Senior Manager of Brand Experience for Family Favorites cereals at General Mills, said in a statement.
āOur brands have always brought families together at the breakfast table, so itās been special to work with Jason and Travis who grew up eating our cereals themselves and could channel their inner š¤š©šŖšš„ when competing. We hope this collab inspires our fans to think about their own all-time cereal creations while they enjoy more togetherness over a bowl of Kelce Mix.ā
5There will also be four different limited-edition Kelcesā Pick collectible boxes, featuring photos of the brothers on the boxes.General Mills
5The Kelcesā Pick collectible boxes are for Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and Reeseās Puffs.General Mills
In addition to the Kelce Mix Cereal, lovers of cereal and the Kelces will be able to snag four different limited-edition Kelcesā Pick collectible boxes, featuring photos of the brothers on the boxes, of Honey Nut Cheerios (another favorite of theirs), Cinnamon Toast Crunch, Lucky Charms and Reeseās Puffs.
The limited-edition Kelce Mix cereal, as well as the Kelcesā Pick collectible boxes, will be on shelves this September, so fans can eat like the Kelces just in time for football season.