The showmance has been thrust into the spotlight this week, after it was revealed that Travis Kelce‘s publicist, Jack Ketosyan, had admitted to staging career-boosting faux romances for his celebrity clients before.
Kelce has furiously denied his relationship with global pop star Taylor Swift is a scam after a ‘leaked’ document revealed a strategy to announce a potential split.
While the ‘contract’ is said to be ‘entirely false and fabricated’, Ketosyan has been candid previously about the power of a fake romance, and has even admitted to staging them himself.
Featuring in an Australian podcast for Mamamia’s The Quicky in 2019, the publicist said showmances are generally put together if one has a film or something to promote or to distract from unappealing publicity like a project flop.
While Travis Kelce firmly denied this week that there was a contract which laid out how he and girlfriend Taylor Swift might reveal a split, Hollywood showmances have been happening since the film industry began (Taylor Swift and Travis Kelce pictured in February)
The ‘leaked’ document that’s caused a furore – and an angry denial from Travis Kelce. The alleged ‘contract’ is entitled ‘Comprehensive Media Plan for Travis Kelce’s Public Relations Following Breakup With Taylor Swift’ Right: Travis’ publicist Jack Ketosyan has admitted to setting up showmances before – even revealing how you can spot if a relationship has been staged
